FAQs

Born in Sydney, Australia, Charmora channels the city’s eclectic energy — where coastal ease meets creative grit. Every piece celebrates the charm, individuality, and playful spirit of our home.

Founded by Sydney creative Sam Riles, Charmora was born from a love of nostalgia, accessories, and the joy of making things by hand. What began as a playful outlet soon grew into a community-driven brand that celebrates creativity in all its forms.

Each Charmora piece is lovingly handmade using a curated mix of materials — including upcycled beads hand-selected by founder Sam, rare gem pieces, pearls, and deadstock finds. Many of the beads are sourced from Sam’s travels through Asia, with treasures collected from markets and studios in China, Japan, and Thailand. The result is a playful, one-of-a-kind mix inspired by kawaii culture, nostalgic details, and the joy of collecting beautiful little things.